Sustainable Innovation

The evolution of technology and the demand for sustainable innovation is becoming one of the main drivers of revenue growth for businesses across industries. The quest for sustainability is already starting to transform the competitive landscape, forcing companies to change the way they think about products, technologies, processes, and business models. By treating sustainability as a goal today, early movers will develop competencies that rivals will be hard-pressed to match.

The world is embracing the idea that resources shouldn’t be used faster than they are replenished and that waste generation shouldn’t exceed the carrying capacity of the ecosystem. This belief is driving innovations in all areas of our sustenance.

Sustainable Innovation is traditional innovation boosted and driven by concern for resources and the environment. It involves leveraging ideas, concepts, and products that achieve economic viability due to environmentally aware designs and practices. It is disruptive because it can result in better business models, improved processes, streamlined resource flows, reduced waste and cost, and create new market segments entirely, making it harder for corporations to defend the status quo.

Sustainable Innovation promotes collaboration as organizations must reach out across industries to unlock the value of sustainable innovations, changing  the corporate “value chain” to more of a “value web.”

SpaceIntelligence

The world relies on space intelligence for navigation, climate change research and weather forecasting, communication, and military operations. With many different countries active in space, and much of the world depending on space-based services, their interaction with space is reshaping the global economy and geopolitics. Moreover, private interests are increasingly pushing the boundaries of this knowledge, and their funding in this sector has created new capabilities and the potential for broadly-shared benefits.

MEASA is amongst the organizations that has brought attention towards ensuring that that robust policies are in place to preserve both the safety and sustainability of of this space. We need to work with the government to push the regulatory framework, to allow the rapid scaling up of those solutions that will be viable in the future. Key to realizing our ambition is to enable the industry try new ideas quickly, but most importantly, to fail fast if necessary and quickly move on to other things. We can never predict which solutions will succeed. To compete with the best in the world we need to take risks. This needs to be supported by funding both from government and private investment.

Green Planet

We live in a world where it is no longer enough to measure environmental impact through “self-set” objectives but rather in terms of “Planetary Boundaries”, meaning what the planet can withstand, as defined by environmental science.

Green Planet is MEASA’s attempt to reinvent living through sustainable technologies by demonstrating how sustainable initiatives can be applied and be made economically viable, marketable, and used as a model for larger scale developments, practices and processes. A living, breathing showcase that will be a catalyst for smarter design and long-term sustainability.

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Transfiguring Your Future through Disruptive Technologies

Technology disrupts and transforms. And disruptive technologies are critical to achieving the Sustainable Development Goals, many of which can be advanced and accelerated through technological innovations.

MEASA is on a continuous quest to understand what true disruption looks like, which technologies are most likely to have a dramatic impact, and the specific opportunities they offer.

Sculpting the Future through Spatial Intelligence

Technology disrupts and transforms. And disruptive technologies are critical to achieving the Sustainable Development Goals, many of which can be advanced and accelerated through technological innovations.

MEASA is on a continuous quest to understand what true disruption looks like, which technologies are most likely to have a dramatic impact, and the specific opportunities they offer.